NFS UNBOUND - Announce Trailer
EA Games, Criterion
EA Games, Criterion
Start at the bottom and race to the top in Need for Speed Unbound. Race against time, outsmart the cops, and take on weekly qualifiers to reach The Grand, Lakeshore's ultimate street racing challenge. Pack your garage with precision-tuned, custom rides and light up the streets with your style, exclusive fits, and a vibrant global soundtrack that bumps in every corner of the world.
This was our first go at working with a game engine which was not without it's difficulties! Working directly in house at EA in collaboration with the talented team at Realtime UK we directed the announce trailer for the new Need For Speed Game, featuring A$AP Rocky and his track 'Shittin' Me' that was reworked into a sick music edit by 2wei. EA had worked up an awesome rebrand for the game (which won them a Gold Clio award) that featured cel shaded characters and FX contrasted against realistic cars and environments along with some unruly design assets. Rich and I had a lot of fun doing the motion design at the end and bringing it all together. The trailer itself bagged a few awards too.
Directed by Mike Tyler & Richard Payne Produced by EA & Realtime UK Asset Producer Aurélie Bondon Director of Global Cinematics, Marcom Mattias Lindah Senior Manager/Producer, Cinematics Claes Dietmann, Marianne O'Reilly Producer, Marketing Communications Cemre Camuz Production Coordinator Natassia Grieco Senior Cinematic Artist/Generalist Luke Mathews Cinematic Artist, Technical Marc Schmitz Lead Cinematic Technical Designer Jonas Gammelholm Senior Cinematic Artist/Lighter Rob Starr Cinematic Technical Designer Fabio Santos Cinematic Artist Cody Kennedy Cinematic Artist/Generalist Louis Thomann Senior Cinematic Tech Designer Ashely Raj-Tye Cinematic Artist, Animator Felix Stemmer, Ivonne Solther, Julian Baquero, Senior Manager, Game Capture Jeff Aho Game Capture Manager Sam Goncalves Capture Artist Justin Carter, Liam O'Halloran, Taylor Haase Video Editorial, Lead Trevor Delahaye Video Editor Carolina Presa Valverde Senior Video Editor Steve Swanborough Producer Bhavini A Shah Executive Producer Callum Sibley Frostbite FX Artist Daniel Stan, Florian Dury, Nadir Khabibullin Frostbite Lighting Artist Guillaume Pethe, Marcin Lipiecki, Pierre Chouzy Frostbite Junior Lighting Artist Louie Crick Frostbite Senior Generalist Lukasz Kyc Frostbite Generalist Artur Perzyna, Simon Reichel Animator Alexey Yansitov Motion design Richard Payne, Mike Tyler
